The Night of the Vampires

The Royal Swedish Opera needed the reach a new target group with their new opera Dracula. I created the concept of the Night of the Vampires where I filled the last dress rehearsal with 1200 people dress as vampires, and had a following party with Fredrik Strage as DJ. This generated a lot of attention in both social and traditional media, and the following performances where sold out.

The magazine Dagens nyheter visited (Swedish)






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